A growing demand for healthier homes is shaking up the multi-billion dollar home services industry. 

As people become more aware of indoor air quality and chemical residues, they're looking for more than just a surface-level clean. This shift is especially noticeable in carpet cleaning, where traditional soap-based methods are coming under fire. 

In Utah, one company, AJS Carpet Cleaning Orem, has spent over 20 years building its reputation on a soap-free process that addresses these modern concerns, promising a longer-lasting clean without the sticky residue that plagues so many other methods.

Why do carpet stains reappear, and how does a soap-free process prevent this?