French Advertising

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A rare 1928 Lumartos 'Starlight Savon' poster, featuring a glamorous woman against a starry sky, is displayed under a spotlight in an auction house, symbolizing its record-breaking sale.

Lumartos Starlight Savon Poster Sells for Record Amount at Auction

A single 1928 'Starlight Savon' poster, a mass-produced advertisement for a forgotten French soap, recently sold for an astonishing $15,000 at auction.

Clara Whitmore·April 13, 2026