Nearly 79% of U.S. homeowners are planning a repair or replacement project in 2026, yet a significant portion, 77%, are simultaneously delaying these essential projects or reducing their scope due to persistent rising costs, according to Housecallpro. The widespread deferral of projects by 77% of homeowners creates a growing financial strain on households, impacting their ability to maintain their most valuable asset. The challenge extends beyond individual budgets, signaling potential long-term risks for property values and the structural health of the nation's housing.

Despite this homeowner reluctance, the United States home service market was valued at USD 842.04 billion in 2026 and is projected to reach USD 989.22 billion by 2031, growing at a Compound Annual Growth Rate (CAGR) of 3.27% through the forecast period, according to Mordor Intelligence. This seemingly robust growth projection creates a paradox: a booming market driven by high homeowner intent for repairs, but one where widespread affordability issues are creating a substantial backlog of unaddressed projects.

Based on this evidence, the home services sector will continue to expand, but its full potential will only be realized by businesses that effectively address the affordability gap, while homeowners face increasing pressure to maintain their aging properties amidst rising expenses.

The Homeowner's Dilemma: Aging Homes, Deferred Dreams

  • Sixty-nine percent of homeowners live in properties that are 20 years old or more, indicating a significant need for ongoing maintenance and repairs, according to Housecallpro. These older homes often require more frequent and costly upkeep compared to newer constructions.
  • Seventy-two percent of homeowners plan to stay in their current home for the foreseeable future, as reported by Housecallpro. This long-term commitment emphasizes the importance of property upkeep for their living stability and investment.
  • Maintenance and repair services held the largest market share at 37.82% in 2025, according to Mordor Intelligence. Maintenance and repair services holding the largest market share at 37.82% in 2025 shows the critical and consistent demand for essential upkeep services across the country.
  • Sixty-two percent of homeowners are more likely to move forward with a project when payment plans are offered, Housecallpro data shows. This preference points to a clear financial barrier that flexible payment options could alleviate, unlocking a significant portion of deferred work.